1. Introduction

Analysts who can produce high quality forecasts are quite rare because forecasting is a specialized skill requiring substantial experience
Time series model flexible enough for a wide range of business time series, yet configurable by people with little knowledge about time series models and methods
Automated means of evaluating and comparing forecasts, as well as detecting when they are likely to be performing poorly

2. Features of Business Time Series

Auto ARIMA: prone to large trend errors and fail to capture any seasonality
Exponential smoothing and seasonal naive: capture weekly seasonality, but miss longer-term seasonality

Tuning these methods requires a thorough understading of how the underlying time series models work

3. The Prophet Forecasting Model

Designed to have intuitive parameters that can be adjusted without knowing the details of the underlying model
Decomposable time series model with three main model components: trend, seasonality and holidays
Also an error term: any idiosyncratic changes which are not accomodated by the model (assumption: normally distributed)
Similar to a generalized additive model (GAM): class of regression models with potentially non-linear smoothers applied to the regressors
Frame the forecasting problem as a curve-fitting exercise != time series models that explicitly account for the temporal dependence structure in the data

Practical advantages

Flexibility
Measurements do not need to be regularly spaced and do not need to interpolate missing values (e.g., remove outliers)
Fitting is fast
Easily interpretable parameters. Easy to extend the model to include new components
Tailored to time series with piecewise trends, multiple seasonality, floating holidays

3.1 Trend Model

Saturating growth model
Piecewise linear model

Changepoints can be specified or may be automatically selected given a set of candidates. A parameter controls the flexibility of the model altering its rate

The uncertainty in the trend is measured assuming the future will se the same average frequency and magnitude of rate changes that were seen in the history

3.2 Seasonality

Fourier series to provide a flexible model of periodic effects

3.3 Holidays and Events

Analyst provide a custom list of past and future events, identified by the event or holiday’s unique name

Include additional parameters for the days surrounding the holiday, essentially treating each of the days in the window around the holiday as a holiday itself

3.4 Model fitting

Benefit of a decomposable model: allow us to look at each component of the forecast separately

Default values are appropriate to most forecast problems

3.5 Analyist-in-the-Loop Modeling

Capacities
Changepoints
Holidays and seasonality
Smoothing parameters

Parameters to increase/decrease trend flexibility and strength of the seasonality component

Analyist-in-the-Loop Modeling: blends the advantages of statistical and judgemental forecasts. Lets analysts apply judgement to forecasts through a small set of intuitive model parameters and options, while retaining the ability to fall back on fully automated statistical forecasting when necessary

4. Automating Evaluation of Forecasts

Use of baseline forecasts
Modeling forecast accuracy: mean absolute percentage error (MAPE) -> for interpretability

Simulated Historical Forecasts

Produce K forecasts at various cutoff points in the history
Simulate the errors we would have made hade we used this forecasting method at those points in the past
Simple, easy to explain and relatively uncontroversial for generating insight into forecast errors

Issues to be aware:

The more simulated forecasts we make, the more correlated their estimates of error are
Forecasting methods can perform better or worse with more data

Identifying Large Forecast Errors

When the forecast has large errors relative to the baselines, the model may be misspecified. Analysts can adjust the trend model or the seasonality, as needed
Large errors for all methods on a particular date are suggestive of outliers. Analysts can identify outliers and remove them.
When the SHF error for a method increases sharply from one cutoff to the next, it could indicate that the data generating process has changed. Adding changepoints or modeling different phases separately may address the issue.

5. Conclusion

Prophet in summary:

Simple, modular regression model that often works well with default parameters, and that allows analysts to select the components that are relevant to their forecasting problem and easily make adjustmens as needed
Has a system for measuring and tracking forecast accuracy, and flagging forecasted that should be checked manually to help analysts make incremental improvements